Colourless corporate claptrap is boring your customers to death.
Why sound the same as everyone else?
I can help your brand work out what to say, and how to say it.
Then I write crispy fresh copy that inspires people to buy what you're selling.
Let's turn your company's stories into memorable messages.
P.S. I also do more straightforward writing stuff, scroll down to see the full list of what you can hire me to do.
Here are some of the projects I've worked on
You can hire me to write all kinds of things
Copy and comms
Marketing and advertising campaigns, brand websites, product pages, brochures, and packaging, CRM, video scripts, and case studies.
Content
Articles, blogs, newsletters, social media posts, infographics, and voiceovers (inc. voice acting).
Translation and transcreation
From Dutch or French into English. I'll even sort out your not-quite-right English copy.
Branding
Brand voice analysis and definition, messaging, naming, taglines, and brand books.
Strategy
Content strategy, communications planning, information architecture, and storytelling.
Art stuff
Poems, songs, and creative writing. Fair warning, this tends to get kinda weird.
Subjects and industries I've written about
Sustainability
I'm exceptionally good at turning complicated subjects like this into clear, engaging stories, without dumbing things down.
Food and drink
Can't live without them. Fire, flair, flavour, and fun. I specialise in vegetarian food and non-alcoholic drinks.
Pretty much everything else
It's not that I'm an expert in everything. The point is that I learn about your business fast, then write about it in an easy-to-understand way.
Tech and consumer electronics
Software, apps and systems, games, phones, televisions, cameras, and so on. Do cars fit here too? They do now.
Music and art
Can't live without this either. Magical expressions of the human experience. The bigger, the freakier, the better.
Audiences
B2C? Yup. B2B? No problem. B2V? I don't know what that is, but we can work it out.
Nice things people have said about me
"Much, much better than ChatGPT"
Bart Nollen
Co-Founder, Dayrize, May 2024
"I got goosebumps when I read what you wrote."
Steven Blom
CEO, TomTomTaxi, May 2012
"You have computer brain!"
Nyoman Parmann
Gangsa Master, February 2008
"Ben is a wonder. A gifted wordsmith with impeccable taste in music and subversive Teams backgrounds."
Conor Nally
Creative Director Copy, Polestar, March 2023
"Ben created compelling content and was instrumental in moving Bugaboo to think content-first."
Anne-Mieke Minderhoud
Global Communications Director, Bugaboo, April 2017
"Benjamin has tried hard with his tracing practice but as yet hasn't gained control over his pencil."
Elaine Trenfield
Form Mistress, December 1977
Clients
Adidas, Budweiser, Bugaboo, Canon, Canyon Bicycles, Dayrize, Emirates Airlines, Greenpeace, G-Star RAW, Gucci, Heineken, Joolz, KLM, K-Swiss, NetJets, Nikon, Nymgo, Pampers, Peugeot, Philips, Polestar, Rolls-Royce, Rude Health, Sony, Sony Ericsson, Street Art Today, TomTom, Uber, Under Armour, WeTransfer, Zero Density.
Agencies
AKQA, Anomaly, Blast Radius, Code d'Azur, DesignBridge, EURO RSCG 4D, Fabrique, Frog Design, IceMobile, Kingsday, KONG, N=5, Nomads, Perfect Fools, Sid Lee, Strawberry Frog, Tribal DDB, VML.
